Banking Sector

In the banking sector, geographical based data plays an important role in ensuring the success and continuity of the business. With the growing needs for the computer-based system, geographic information system (GIS) can be utilized to map employees wellbeing Customer location and behavior, a suitable location for new bank branch location, branch performance analysis, Disaster analysis, Risk area analysis (Dengue, COVID 19, Flood, Landslides), etc.. GIS web-based systems have been developed to analyse the proper location for their extensions according to several factors. Banks can use the platform to manage their staff transfers and staff allocation scientifically according to geographical spread and manage assets on a single map based platform.

GIS technology offers a comprehensive view of banking operations and enables banks to make informed decisions that can drive success. For instance, branch performance analysis can help to identify areas for improvement and better allocate resources. Furthermore, our GeoBizz platform can help banks expand their reach by identifying potential new branches, relocating branches and ATM placements.

In today's fast-paced and constantly evolving business landscape, it's crucial for banks to remain competitive and continue to drive success. By utilizing GeoBizz platform, banks can gain a deeper understanding of their operations, make more informed decisions, and respond to changing customer demands and potential risks. Adopting our technology can help banks stay ahead of the curve and achieve long-term success.

Our unique precision marketing tool allows the banks to conduct targeted marketing campaigns within a given geographical area, in other words, within a given geofence. Through GeoBizz banks will be able to manage their customers more personally and effectively while providing them personalized banking experience.

Currently National Savings Bank of Sri Lanka is using the platform to monitor defaulters geographically, to identify the potential areas for product promotions (up to GND level), to identify potential new branches, relocations, ATM placement, etc., also the platform has been used to analyse the branch performances against geographical and demographical factors.